Dubai Chocolate – From Local Innovation to Global Trend
Dubai Chocolate, a creative fusion of milk chocolate filled with pistachio cream, shredded kadayif, and tahini, was introduced in 2021 by Sarah Hamouda, founder of Fix Dessert Chocolatier in Dubai. Branded as “Can’t Get Knafeh of It,” this unique treat quickly gained popularity on social media platforms like TikTok and Instagram.
Composition and Features
The chocolate combines milk chocolate with a filling of pistachio cream, finely chopped kadayif, and tahini paste. This blend offers a sweet taste with a crunchy and creamy texture, appealing to dessert enthusiasts seeking novel flavors.
Global Popularity
As its popularity soared on social media, Dubai Chocolate entered international markets. Brands like Lindt produced similar versions, and retailers across Europe and the USA offered products inspired by the original. In some countries, legal issues arose concerning the use of the name “Dubai” for products not manufactured in the UAE.
Economic and Cultural Impact
The rising demand for Dubai Chocolate has led to increased global demand for pistachios. Moreover, it symbolizes innovation and the blending of diverse cultures within the confectionery industry. Moreover, it symbolizes innovation and the blending of diverse cultures within the confectionery industry.
